Market pundits estimate the kraft paper market to reach a whopping US$ 65.2 billion by 2033, expanding at a 5.4% CAGR. DS Smith, Amcor plc., Mondi Group Plc., Sappi Ltd., Swiss Pac Pvt. Ltd., and all other Kraft producers enjoy massive profits due to the consistently growing market demand for this material.
Additionally, the global display packaging market is expected to grow at a CAGR of 5.10% and reach $14.23 Billion by 2033. Brands use several materials to make these boxes but Kraft comes in the top 3. The reason is the robust paper quality that ensures product safety and alteration possibilities to make boxes more enticing, secure, and operative.
Basic Kraft Material Insights
Kraft is a paper made from at least 80% sulphate wood pulp. The word ‘Kraft’ is German and it means ‘strong’ which explains the reason behind the massive market popularity of this material. Staying true to its name, Kraft is a sturdy material and guarantees the safety of packaged goods and thus, also proves a popular packaging option for display boxes. The rugged surface of kraft doesn’t allow boxes to easily slide off during delivery and also gives them a luxury texture charm.
Kraft Vs. Card Stock! Which is Better for Display Packaging?
In the realm of packaging, Kraft, and card stock are the most popular materials for creating diverse sorts of packaging including Display Boxes. Let’s have a look at the pros and cons of both these materials to find out which one is better:
Kraft
Pros:
Due to higher sulphur content, kraft is stronger than other materials. It is highly resistant to extreme heat and cold, germs, bacteria, and other external factors that can damage the quality of items. That’s why brands use this material for wrapping cold food items, beverages, small appliances, cosmetics, and other goods.
Endures high pressures and rough handling better than most materials. Thus, brands can rely on kraft packaging to protect their items from the pressure created by other boxes on the way as well as rough handling of customers.
Kraft is eco-friendly which means it doesn’t release Carbon or any other harmful gases that can harm nature. It is also recyclable, which means it can be reused and save brands a lot of material costs on making more boxes.
Can be made from various kinds of wood including pine, bamboo, etc. This allows brands to make kraft material on a large scale and offer benefits of each wood type which isn’t possible with other materials.
Cons:
The rugged texture of kraft material limits printing choices and design options as a result, unless brands apply extra printing. This also limits the shelf appeal and marketing ability of kraft packaging.
Kraft is really strong compared to card stock and can hold heavy objects. However, it can’t carry extra heavy items such as large furniture, machines, and decoration pieces.
Intolerant to dampness compared to some other materials. That’s why food brands don’t use Kraft for hot food delivery packaging.
Card Stock
Pros:
Has a smooth surface that gives a unique texture appeal and accepts maximum printing mediums such as aqueous inks, lasers, UV light, etc. Thus, brands can acquire HD graphics and apply bold colors to create luring outlooks.
This material is widely available and this relatively lowers its market rate. Brands can save a lot on the pocket by ordering bulk boxes made of card stock at wholesale rates.
Workers can easily fold the boxes made of card stock into flat sheets and deliver their huge amount in a single delivery.
Easy folding also cuts transport rates and delivery time, enabling brands to ensure on-time delivery and make profits.
It is light in weight and can be easily cut and folded into several shapes and sizes.
Cons:
Not as durable as other materials such as kraft, corrugated, or rigid. This means that card stock boxes don’t offer high levels of security compared to others and are not fit for holding heavy or fragile goods.
Can’t tolerate humidity unless coated.
POV
Observing the pros and cons of both Kraft and card stock, one can find both materials useful for making display boxes in their own unique ways. For better product safety and displaying heavy products, brands can surely rely on kraft. It’s recyclable and can be sourced easily, making it more economical than card stock.
Card stock, on the other hand, is best when it comes to customization to make packaging more appealing and safer. It’s certainly more flexible to alteration than Kraft however, can’t be trusted to carry or display very heavy items, unlike Kraft. When it comes to display boxes, card stock can be used to create supreme appeal by applying maximum tailoring options. Kraft, on the other hand, can be a better packaging option considering the heavy weight and safety of displayed items.
Top Packaging Layouts for Printed Kraft Display Boxes
Using Kraft, brands can create several sorts of display packaging boxes and the most popular of them include POP Displays and Power Wings. Both of these custom printed display boxes offer unique benefits and usages. Let’s have a look at what these display box types have to offer:
1. POP Displays
Features
Short for ‘Point of Purchase’, POP displays play their part just as described in their names.
Raise Impulse Buys: Brands place POP displays on store counters which is the point of sale i.e., a place in the store where maximum customers visit. Brands understand the importance of counters and place these boxes in this high-traffic area. Here these boxes do their magic to catch the clients’ attention and amplify impulse purchases.
Alteration Flexibility: To do the task well, a POP display has to be printed with engaging graphics and vibrant colors that don’t fail to catch the customers’ attention. The goal is to compel buyers to instantly decide to buy the product raising sales profits.
Smart Marketing: Brands mostly place items that are low in price in POP displays as high rates might change the buyer’s decision to buy the product.
2. Power Wings
This display packaging type is often called by its nickname ‘sidekick’, as it’s attached to the POP displays, endcaps, main shelves, and other display boxes using plastic or metal clips, adhesives, or wire backing. It offers successful product display when hung at eye level to catch the clients’ attention.
Features:
Raise Impulse Purchases: Power Wing is another popular point-of-sale display box that encourages impulse buys.
Turn into Floor Displays: Power wings can be turned into floor displays by adding a custom base with inclined backing. This tailoring option provides more freedom to brands to place power wings wherever they consider best in the given retail space.
Multi-deck: Power wings can be made multi-deck to hold a wide range of products while brands can also customize them with hangers to hang various items.
Make Your Move!
Display packaging is the backbone of your brand’s marketing so don’t hold back from investing in the right materials to create efficient boxes. Opt for Kraft Display Boxes created by Packaging Mania for maximum monetary benefits and to ensure the safety of your products on display.
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